The Mad Men days of marketing are done. A new era and new rules are here, and the industry is scared of this new, very measurable reality.
Marketing agencies have measured success based on awards of how cool their work is. Did it work? Did it grow business? Did it reach the right people? Did it actually help sell anything?
PKGD developed “Creative Venture Capital” to show we believe in the results we deliver enough to take the risk with our client. From startup and smaller clients where a smaller retainer + equity helps you grow to Fortune 500’s where we work to find the right KPI’s and have to succeed to your expectations to earn our normal rate, we’re committed and in this together.
At PKGD, we thrive on getting shit done.
We believe in marketing’s new reality – people don’t want and don’t trust marketing. They crave connection to the experience – education, entertainment, enhancement – to engage with brands.
To succeed for our clients, that means rethinking what ‘creative’ is, delivering effectively and relentlessly improving real-world results.
We are entreprenurial collaborators executing unthinkable content and ideas for mutual benefit. We’re in this together with you.
We start by listening. To our clients, to their brand community, to their competition, to the market.
We believe in co-creating marketing. Telling your brand story by blending these viewpoints to deliver authentic, engaging, relatable content that is delivered where today’s consumer starts their journey.
We are a team of authentic storytellers, creatives and entrepreneurs in a move-fast, measure-everything, separate-from-the-noise world.
We believe that the core to marketing success is a content/creative-first strategy driven by a strategy that wraps social, digital, paid media, and influencer bound by consistently measuring and adjusting for best results leads to brand greatness.
In today’s market, tastes change, trends flip. Startups want to grow and Big Brands want to innovate. We have a complete team approach to leverage our backgrounds to deliver great marketing that you can take the results to the number crunchers.