Developing creative direction, message and engaging content that helps your company connect to your brand community that inspires them to share it with friends and family that drives people to buy.
Influencers get people to act – if that’s social celebs and bloggers, brand advocates or employees, we develop and manage programs and communities that help you understand the impact of authentic.
Creating words, imagery, sounds and video and syndicating it where your consumers are looking. Copywriting to websites, video production to podcasting, we make the vision happen.
Data only matters if it provides relevant insights and paths to improving results. PKGD’s background in big data delivers insights from digital, social and the market to provide next steps toward great impact.
Social is where people connect. It should lead your strategy. It’s the CBS, NBC and ABC of today. It’s where content is consumed. It’s community, service, insights, interaction, and experience.
Effective paid media is essential in making the most of your earned and owned media. Constantly testing for results, advanced targeting and keeping up-to-date with new offerings helps you blow by your KPIs.